Proposed Survey Methodology and Plan

This is my proposed plan to gain the information i need for my survey, it is still yet to be refined and finalised, but for the purposes of having a plan at this stage, I have outlined what I believe needs addressing.

Step 1 – Preparations

  • Record my viewing the doco using the interactive mechanisms.
  • Record again without interaction.
  • Set up questionnaire in Survey Monkey (have started a survey monkey set up, need to populate the questions now, need to refer to emails when registered)

 

Step 2 – Consent

Look at #22 (already downloaded)

 

 Step 3 – Watch movie (yet to decide which one to use)

 

Step 4 – Questionnaire

  • Which form of viewing did you prefer: interactive or passive (sit back and watch)? (quantitative response)
    • Why? (qualitative response)
  • Have you ever watched a movie (dvd) that has an alternative ending? (Yes/No quantitative response)
    • Did you ever watch both endings? (Yes/No quantitative response)
    • Which ending did you prefer – the set (intended) one, or the alternative one featured as an optional extra? (quantitative response)
    • Were you aware that the dvd had an alternative ending? (quantitative response)
  • Do you like the idea of being presented with options throughout a movie or book where you can decide on the plot as it progresses? (Yes/No quantitative response)
    • Why? (qualitative response)
    • Have you ever participated in an interactive feature such as this? (can be in the form of books as well, such as “Choose Your Own Adventure” series) (Yes/No quantitative response)
    • What are your thoughts based on this experience? (qualitative response)
  • Do you have a habit of rewinding parts of a movie because you missed some dialogue/information/scene? (Yes/No quantitative response)
    • If yes, list reasons why. (qualitative response)
  • Do you think your behaviour in viewing would be different if you didn’t have the option to rewind or fast-forward parts of a movie/tv show/documentary etc? (Yes/No quantitative response)
    • Why? (qualitative response)
  • Would you like to have the option to view a film in an interactive or passive manner? (Yes/No quantitative response)
    • Why? (qualitative response)
  • Do you think the interactive element has improved or enriched your experience of viewing in any way? (Yes/No quantitative response)
    • Why? (qualitative response)
  • Tick which age bracket applies to you (quantitative response) – provide a list of demographics to select (eg 0-14, 15-24, 25-54, 55-64, 65+) will need to refine these age groups once a clearer idea of survey questions are finalised.