Ceres Tag Video

Animation / Motion Graphics

A Ceres Tag project involving design, animation, motion graphics and video production and scriptwriting.

Ceres Tag required an animated video to help promote the capabilities of their new livestock management data capture smart tag. The video’s purpose was to explain and promote its function, place and benefits in the data capture/feed pipeline.

Having only produced short videos based on supplied script and audio in the past, I took on the added challenge of scriptwriting. After a few meetings, some research, and relying on my client’s input to ensure technical accuracy, we were able to deliver a clear representation in animated form.

Our challenges:
– Keeping under the 3min mark
– No voice over
– Simplify/limit text, let visuals tell the story

I’m very proud of the outcome of this project, and am grateful for an amazing client who was open to my ideas and entrusted me to help tell their story.

#motiongraphics #aftereffects

#CeresTag #agtech #satellite #farming #agribusiness #agriculture #agritech #data #cattle #foodsecurity #biosecurity #animalwelfare #paddocktoplate #traceability #innovation #digitalagriculture #smartfarming #futurefarming